FAQ / Glossary

A :

We are often integrated with our affiliates by S2S integration (Server to Server) Postback.

A postback is the information exchange between two servers when a conversion happens from the server of the advertiser or affiliate network to the server of the publisher.

We use it to send information which will be then tracked by the receiving party.

It can be used to forward the conversions and all the information connected to it to the Publisher’s internal server or the tracking platform the Publisher uses.

In case you want to use Wingoads Tracking tool plus Voluum, AdsBridge or ThriveTracker, you can use the domain of your account there and all the tracking is going to be processed automatically between Wingoads and that specific tracking solution.

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